ai design systems for engineering teams

ship beautiful,
consistent ui
as a small engineering team.

uidna turns your product into an ai-ready design system that your engineering team uses directly as a claude skill. every screen follows your product's patterns, components, voice, and ux principles, so your team can move faster without sacrificing quality.

built for early-stage startups that care about design but want to keep their team lean.

$ get in touch → how it works
claude code / building settings screen
› build the billing settings page for our product
✓ loading skill: uidna-design-system
✓ reading product patterns (247 components)
✓ applying spacing, voice, ux principles
design-system.skill →
{
  "spacing_unit": 4,
  "voice": "clear, no filler",
  "primary_action": "solid fill, 36px",
  "radius": 0
}
→ settings.tsx  on-brand ✓
›
what it is
⬡

an ai-ready design system

your product's patterns, components, voice, and ux principles, organized and made usable by ai instead of buried in figma files and someone's head.

⬢

delivered as a claude skill

your engineers use it directly in their everyday workflow. no design handoffs, no context switching, no waiting on a review to start building.

⬡

consistent ui, lean team

every feature looks like it belongs in your product, and your team ships faster without growing design headcount.

how it works
from scattered decisions to a system your team can use.

every company has design decisions. uidna makes yours legible to the ai your engineers already build with.

01 /

decisions are everywhere

your design decisions live inside figma files, slack messages, and someone's head. scattered, undocumented, and hard to reuse.

02 /

uidna turns them into a skill

everything your engineering team needs, organized into a claude skill they can use every day to build consistent, beautiful products and features.

03 /

engineers build on-brand

instead of asking a designer how a new screen should look, engineers build with your product's design language already embedded in their workflow.

what you get
everything your team needs to build on-brand.
✓ an ai-ready design system tailored to your product
✓ a claude skill your engineering team can use immediately
✓ consistent ui across every feature
✓ faster product development
✓ fewer design bottlenecks
✓ better ux without growing the design team
✓ weekly 30 min design review for feedback
who it's for
built for lean, design-conscious startups.

uidna is designed for startups that:

✓ have 1 to 10 engineers
✓ move quickly and ship often
✓ care about product quality and design
✓ don't want to hire a full-time designer yet
✓ want ai to produce ui that actually feels like their product
about
i'm daniela hirsch.daniela hirsch

i've spent the last decade designing products at tech companies including wix, melio (acquired for $2.5b), and multiple zero-to-one startups. most recently, i led product for aura, a fintech startup, from zero through its $3m seed round. i've led design for partnerships such as motorola, american express, capital one, shopify, and more.

over the past year, i've been developing and refining this approach of an ai design system with a handful of startups. today, i'm focused on helping engineering teams design better products.

// dna is everywhere
spacing typography color_palette components design_tokens layout_grid interaction ux_principles hierarchy brand_voice
biology encodes billions of years of design decisions into a molecule. uidna does the same thing for your product, so the ui your team ships always carries your product's dna.
let's talk

let's talk.

if you're an early-stage founder who values design and wants to keep your team lean, i'd love to talk.

$ let's connect →